Magenta Skateboards Premier
Paris, France.
May, 2010.

In an effort to breathe a fresher and more creative life into the skateboard world, Soy Panday and friends Vivien and Jean Feil recently came together to create a new skateboard company with a broader vision. With Soy in charge of the art direction, Jean running the camera work, and Vivien handling the business end of things, the three created Magenta Skateboards.

Months prior to Magenta's official launch date, the three had been working their asses off making sure the product was on point, hooking magazine ads and press, and filming for their introductory video Microcosme. On May 1st, 2010 at the Cafe De Paris in the heart of Paris, Microcosme premiered and thus Magenta Skateboards was introduced to the world.

www.magentaskateboards.com

Two days before the video and company premier. No worries, just another day. Lets go skate...

The 10ème.

En route to "Le Dome".

Le Dome.

Soy and Silvain warm it up with a game of skate. Silvian is the creative man behind Parisien.

S.K.A.

Cafe De Paris - where the movie premier was held.

Soy, Vivien, and Jean meet up the day before the premier to check the projector and make sure things will run smoothly.

The Cafe Du Paris fat house cat.

Of course, there were technical difficulties with the DVD player...

...so off to the Sugar/Pause Magazine offices to see if we can steal their DVD player for the night.

The entrance of the Sugar/Pause Magazine office.

Testing the video (again).

The art director of Pause Magazine Benjamin Deberdt and Soy peepin' the vid.

Vivien on the phone and on the screen. Skater and businessman extrodinaire.

Silvain lurking.

Jean testing some new gear.

Guillaume Jolly is a great guy and an even better artist.

The gang discusses the game plan for tomorrows premier.

Meanwhile, Soy just could not find a decent quiche that day.

Look out for this logo.

Keeping it real. Afternoon game of skate a few hours before the premiere party.

Off to the premier.

Skaters lurk the same way all around the world.

The crowd fills up the Cafe De Paris.

Packed house!


"Hooray!"


"Smashing!"

Two amazingly good artists Matthieu Weil and Antoine Corbinea.

Two amazingly awesome American girls Ferris and Jacqueline.

Hovin Wang and Guillame Jolly trying hard to resist those McNuggets.

Vivien and Jean with what appears to be some stoked out people holding some stoked out Magenta coin pouches.

Jean, Vivien, and Soy.

And this is how the French sign off.

Microcosme by Magenta Skateboards from Magenta Skateboards on Vimeo.